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PARTNERSHIP DETAILS
ON-SITE ACTIVATION OVERVIEW
The following information contains all necessary event activation details for all the Fiesta Futbolera pregame festivities:
BMO Stadium Address:
Fiesta Futbolera Location:
Fiesta Futbolera Date:
Production Load-in Time:
Match Day Load-in Time:
Activation Start Time:
Gates Open:
Match Kick-off:
Load-out begins:
3939 S Figueroa St, Los Angeles, CA 90037
Pepsi Plaza (east of stadium)
Saturday, May 17, 2025
Friday, May 16 | 11am - 5pm
Saturday, May 17 | 10am - 12:00pm
Saturday, May 17 | 1:30pm - 5:30pm
5:00 p.m.
6:00 p.m.
6:00 p.m.
ACTIVATION MAP

The following contains key details that will facilitate a successful activation:
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Premium Items – All premium items are subject to stadium approval. No projectiles or any items that can potentially be thrown onto the field will be allowed.
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Staff Parking – Yellow Lot.
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Equipment Rentals – All Partners are responsible for their own rental equipment.
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Power – All partners are responsible for their own power supply.
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Permits – Partners will be required to secure all necessary permits. Permit needs will be communicated after activation forms have been reviewed.
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Anchoring – Please ensure that all tents and assets are weighed properly in order to avoid any hazardous situations.
CERTIFICATE OF INSURANCE
Clásico de México Sponsors must provide a COI meeting the requirements below. Sponsor will need to make PRIMETIME Sports the Certificate holder:
PRIMETIME Entertainment, LLC
5757 Wilshire Blvd. Suite 540
Los Angeles, CA 90036
Sponsor shall, at their sole cost, maintain occurrence based Commercial General Liability Insurance Policy, including but not limited to contractual liability, personal injury liability, Sponsorship injury liability and products/completed operations liability coverage with minimum limits of $1,000,000 per occurrence, Errors & Omissions Liability/ Miscellaneous Professional Liability Insurance, with a minimum limit of $2,000,000 per Claim and Umbrella Liability Insurance with excess coverage of $2,000,000 for each occurrence and $2,000,000 general aggregate. Sponsor shall provide proof of insurance and endorsements adding PRIMETIME Entertainment parties as an additional insured.
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